Pixly is a Full-Service Influencer Marketing Agency

Pixly leads the way in influencer marketing for household name brands. Collaborate with top influencers on major platforms like YouTube, Twitch, Instagram, TikTok, and more.

Influencer Marketing: The Basics

Influencer marketing is a type of marketing strategy that involves collaborating with and promoting through influential content creators, or 'influencers,' in a specific niche or industry. These influencers have a loyal following on media platforms such as YouTube, Twitch, Instagram, and TikTok, and their endorsements or promotions can significantly impact audience behavior, leading to brand action.

Examples of brand action we can drive with Influencer Marketing:

• Awareness
• Engagement
• Sales and revenue

Influencer marketing used to be the domain of celebrities, but now includes a wide range of digital and social media creators. These influencers forge strong, authentic connections with their audiences, leading to powerful trust and community engagement.

When influencers recommend a product or service, audiences take notice.

The approach to influencer marketing varies across platforms. YouTube influencers might create in-depth product videos, while social media platforms like Instagram and TikTok are more about shorter, catchy posts or stories. Twitch streamers, meanwhile, can dedicate entire livestreams to product promotion, offering real-time interaction with their audiences. Choose Pixly as your influencer marketing agency and let us help you develop unique ways to leverage influencers and engage potential customers.

Why Influencer Marketing?

Influencer marketing is effective for both performance and brand-driven objectives. Influencers can drive direct response outcomes like sales or conversions. They're also valued for their creative content, artistic vision, and storytelling abilities, which contribute to long-term brand value.

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Types of Influencers You Should Consider

Working with an influencer marketing agency can help target the most effective portfolio of influencers, each with their own unique audiences.

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Mega or Celebrity Influencers

These influencers typically have a massive audience of over 5 million followers, depending on the platform. They often include famous actors, musicians, athletes, and digital creators who have broken into the mainstream. Their celebrity status enables them to reach a vast audience, making them ideal for large-scale campaigns. However, they require the most budget to participate in campaigns and are selective about which campaigns they accept to maintain their superstar image.

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Macro-influencers

Macro-influencers have a large following of between 1-5 million followers. They boast dedicated audiences within their specific niches and offer a more targeted approach compared to celebrities, as their followers usually share common interests. Collaborating with macro-influencers can provide substantial reach, but they may still be relatively costly.

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Micro-influencers

With 100,000 to 1 million highly engaged followers, micro-influencers are core players in influencer marketing. Their manageable audience size fosters relatable recommendations and genuine interactions, as they can personally engage with their fans through comments. This connection cultivates a passionate audience that feels a personal bond with the creator, which is a leading factor in driving fans to make purchasing decisions. Micro-influencers are an effective option for influencer campaigns, especially from a cost-per-engagement perspective.

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Nano-influencers

Nano-influencers have fewer than 100,000 followers. They forge the strongest connections with their audience, driving the highest engagement rate per follower among all influencer types due to their personable niche content and frequent direct interactions with fans. They can be excellent partners for brands targeting specific communities and demographics on a smaller budget. However, their limited reach is a drawback. Contracting many nano-influencers for a campaign requires significantly more time, resources, and coordination.

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[TAG]HOW WE WORK[TAG]

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01

Identify

We find the most fitting influencers for your brand using our insights-based matchmaking tools, historical performance metrics and comprehensive creator relationships.

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02

Approve

You evaluate and select the influencers that best align with your campaign vision.

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03

Create

Influencers create engaging sponsored content guided by the campaign brief, delivering a tailored fit for your brand.

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04

Review

We share each sponsorship draft for your approval, handling edit requests and guaranteeing full FTC compliance.

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05

Publish

We coordinate publish dates, ensuring that influencers post their sponsored content as instructed, complete with tracking links for measurement.

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06

Monitor

With Pixly's analytics tools, you can monitor real-time campaign performance and optimize toward top performers.

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Influencer Marketing Across Brands and Industries

Influencer marketing is relevant across virtually every brand and industry. Sectors like technology services, automotive, health & wellness, fashion & beauty, among others, are successfully leveraging influencers as a key marketing strategy.

At Pixly, our expertise as an influencer marketing agency extends over a diverse range of industries. We cover a broad spectrum, from collaborating with indie developers and AAA publishers in gaming to working with consumer packaged goods (CPG) and digital brands. With our extensive experience, we are equipped to develop effective influencer marketing strategies tailored to any industry.

Building an Influencer Marketing Program

Building a successful influencer marketing program begins with identifying clear objectives, such as boosting brand awareness, driving sales, or increasing engagement. Understanding and defining campaign key performance indicators is essential for a focused strategy.

Implementing tools and metrics to track campaign performance is crucial for assessing success and making informed data-driven decisions. When partnering with influencers, ensuring a value alignment between the influencer and the brand enhances the authenticity of the partnership, making the endorsements more genuine and effective.

At Pixly, we understand the nuances of the dynamic influencer landscape and are equipped to help brands navigate its complexities, ensuring that each campaign is not only a seamless experience but also effectively meets the specific marketing objectives of our clients.