Pixly is a Full-Service Twitch Influencer Marketing Agency

Pixly leads the way in Twitch influencer marketing for household name brands. Let us help you collaborate and create campaigns with top streamers on Twitch.

Why Run Influencer Campaigns on Twitch?

A strong sense of community sets Twitch apart from other streaming platforms. Twitch initially focused on live-streaming video games, where it’s the undisputed leader in the industry. It has since expanded to include music, art, talk shows, and more. This diversification has contributed to Twitch's growing popularity. With millions of viewers tuning in to watch their favourite streamers and interact with them in real-time, Twitch is the go-to platform for live content.

Twitch is great for influencer marketing because the live streaming format allows for direct interaction between streamers and viewers, creating a more intimate and engaging experience.

And Twitch's community-driven nature fosters a sense of trust and authenticity, which is the key to successful influencer marketing. Brands can leverage these qualities to create more meaningful connections with their target audience.

Benefits of Twitch as a Digital Marketing Play

Reach: Twitch offers an enormous reach for brands to engage with their target audience in a live format. The Twitch audience is passionate, spending an average of over two hours on the platform each day which provides brands with opportunities to connect with their target customers.

Credibility: Twitch streamers have established themselves in their respective niches and have built loyal communities of followers. These streamers have established trust and credibility with their audience, making their recommendations and endorsements more impactful. Brands can tap into this influence by collaborating with streamers to promote their products or services.

Engagement: Twitch users are not just passive viewers. They actively participate in the content they consume, engaging with streamers through reactions, chat, donations, and subscriptions. This high level of interactivity creates a sense of community and fosters a deeper connection between streamers and their audience. As a result, viewers are more likely to be receptive to brand promotions and recommendations, making influencer marketing on the platform even more effective.

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Types of Influencer Activations on Twitch

Dedicated Livestreams

Dedicated livestreams on Twitch offer an immersive and focused way to showcase your game, product, service, or event. In this type of activation, a streamer devotes an entire livestream — usually spanning two to four hours — exclusively to your brand. This dedication ensures that your offering is the central theme of the stream, capturing the audience's full attention.

The streamer enhances the experience by integrating custom overlays and banner images that resonate with your brand's aesthetics and messaging. These visual elements not only make the stream visually appealing but also reinforce your brand's presence throughout the session.

An interactive chatbot is enabled to actively engage viewers. This chatbot not only answers queries and provides information in real-time but also features clickable calls-to-action (CTAs). These CTAs, strategically placed throughout the stream, encourage viewers to take specific actions, like visiting a website, signing up for a service, or making a purchase.

This type of influencer activation on Twitch is particularly effective due to its interactive nature and the deep level of engagement it fosters. The live format allows for instant feedback and interaction. Streamers can also conduct live demonstrations, host Q&A sessions, and offer exclusive insights, making the experience informative and entertaining for their audience. All these elements combined make dedicated livestreams a powerful format for influencer marketing on Twitch.

Extended Sponsorships

Extended sponsorships on Twitch provide a long-term, consistent approach to influencer marketing. In this format, a streamer incorporates brand promotions into their regular content schedule, typically once or twice a week during periods of peak viewership. This ongoing exposure can span several weeks or months, depending on the campaign's duration, offering sustained visibility for your brand.

Each brand promotion segment within the stream lasts about two to five minutes, striking a balance between highlighting the brand and maintaining the stream's natural flow. This brief but focused duration is long enough to capture viewers' attention and convey key messages without disrupting the overall streaming experience.

To enhance the impact of these promotions, custom overlays and banner images tailored to the brand’s visual identity are used. These elements are strategically placed to attract viewers' attention while complementing the stream's content.

Additionally, the interactive chatbot is integrated into the stream. This chatbot serves multiple purposes: it provides viewers with more information about the brand and includes clickable calls-to-action.

Extended sponsorships are particularly effective for building brand recognition and recall over time. The repeated exposure helps cement the brand in the minds of the viewers, and the interactive elements of the stream encourage engagement and direct action. This type of activation is ideal for brands looking to establish a more lasting connection with their target audience through regular touchpoints on Twitch.

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[TAG]HOW WE WORK[TAG]

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01

Identify

We find the most fitting influencers for your brand using our insights-based matchmaking tools, historical performance metrics and comprehensive creator relationships.

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02

Approve

You evaluate and select the influencers that best align with your campaign vision.

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03

Create

Influencers create engaging sponsored content guided by the campaign brief, delivering a tailored fit for your brand.

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04

Review

We share each sponsorship draft for your approval, handling edit requests and guaranteeing full FTC compliance.

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05

Publish

We coordinate publish dates, ensuring that influencers post their sponsored content as instructed, complete with tracking links for measurement.

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Monitor

With Pixly's analytics tools, you can monitor real-time campaign performance and optimize toward top performers.

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Building Successful Partnerships with Twitch Streamers

Mastering influencer marketing campaigns on Twitch demands strategic partnerships with streamers, an area where Pixly is exceptionally adept. Clear expectations, open lines of communication, and mutual trust are key components of building successful partnerships. Close collaboration with streamers is key to developing authentic content that genuinely resonates with the target audience. By understanding the platform and leveraging the right streamers, brands can unlock the full potential of influencer marketing on Twitch.