Pixly is a Full-Service TikTok Influencer Marketing Agency

For influencer marketing, TikTok has emerged as a game-changer, redefining how brands engage with audiences. With a billion active users and a unique algorithm, which emphasizes content virality and user engagement, TikTok offers brands an unparalleled opportunity to connect with diverse demographics. That’s why it’s essential to have an influencer marketing strategy.

Why TikTok for Your Influencer Campaigns?

Huge Reach and Engagement: TikTok’s vast and diverse user base provides an unparalleled opportunity to reach a wide range of audiences. The platform’s algorithm favors user engagement and content relevance, often over the number of followers, making it easier for brands to get noticed without necessarily aligning with big names.

• <span class="text-color-gold">High Virality Potential:</span> Unlike other social platforms, TikTok’s unique recommendation system allows even lesser-known creators to go viral. This means your brand has the potential to achieve significant exposure without a hefty investment.‍
• <span class="text-color-gold">Precise Audience Targeting:</span> TikTok’s algorithm excels at displaying content aligned with users' unique interests. This segmentation allows brands to tailor their campaigns to specific demographics, interests, or behaviors, ensuring a more efficient and effective reach to their target audience.‍‍
• <span class="text-color-gold">Trust and Authenticity:</span> TikTok’s environment fosters a sense of authenticity and personal connection. Influencers on TikTok have been found to build trust quickly with their audience, making their endorsements more impactful.‍‍
• <span class="text-color-gold">Creative Freedom and Engagement:</span> TikTok’s format encourages creativity and personal expression, which resonates well with audiences. Influencer content on TikTok doesn’t have to be overly polished or salesy; it thrives on being relatable and genuine, which can lead to higher engagement and better campaign results.‍‍
• <span class="text-color-gold">Diverse Content Formats:</span> From trending challenges to educational content, TikTok offers a variety of formats for influencers to engage with their audience. This diversity allows for innovative and engaging ways to showcase your brand, making your message more impactful and memorable.

Leveraging TikTok in Your Influencer Strategy

Leveraging TikTok in your influencer strategy involves collaborating with content creators to produce short-form videos that promote your brand in a way that's authentic and relatable. This approach allows brands to leverage the deep marketing power of social proof and brand trust without coming off as overly salesy. Influencer-generated content on TikTok has been shown to be more engaging than standard branded content or paid ads.

A significant advantage of TikTok is the ability to achieve virality with a smaller budget. Lesser-known creators on TikTok can create viral content, as the platform's recommendation method rewards high-quality, relevant content rather than focusing primarily on the follower count. This means any brand, regardless of size, has the potential to get discovered and seen by millions.

TikTok's algorithm facilitates precise targeting by showcasing content aligned with users' unique interests, allowing marketers to effectively reach their target audience. The platform is known for its diverse range of content, from hobby-specific niches to broader interest categories. This diversity enables brands to connect with highly segmented audiences, making influencer collaborations more impactful.

Demographics and Reach

The demographics and reach of TikTok present a compelling case for brands considering influencer marketing on the platform. According to TikTok's insights, their demographics have diversified significantly, now encompassing generations from high school students to parents and grandparents. This growth reflects TikTok's appeal as a shared family experience. Despite this diversification, the Gen Z and millennial groups remain the fastest-growing demographic on the platform.

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Crafting Your TikTok Influencer Marketing Campaign

It's essential to find influencers on TikTok whose style, content, and audience match your brand. When choosing influencers, we focus on their engagement, their reach, and how well they connect with their followers. We follow several important steps to develop a successful influencer program on TikTok:

Strategic Planning and Discovery

A thorough and detailed process to understand the target audience for the product or service. This step requires gaining insights into specific characteristics of your intended audience, including age, gender, location, interests, and even the devices or platforms they use. A detailed understanding of these aspects enhances the chances of identifying the most suitable TikTok influencers from the start of the campaign.

Audience Targeting and Research

The next step is to research TikTok influencers whose followers match the age, gender, interests, and other characteristics of the target audience. We begin by selecting specific content genres that fit the audience and plan a strategy for experimenting with subsequent test genres. Initially, it's important to explore a variety of content areas. This helps in collecting a broad range of data, which is essential for finding the most effective way to scale the influencer program.

Creating a Campaign Brief for Influencers

Creating a campaign brief for TikTok influencer marketing involves outlining essential elements to guide the influencers in content creation. The campaign brief should cover the following key elements:

• ‍<span class="text-color-gold">Product/Service Overview:</span> A detailed description of the product or service the influencer will be promoting, including any relevant links to videos, guides, or articles.‍‍
• ‍<span class="text-color-gold">Product/Service Trial Details:</span> Information on how the influencer can try the product or service.‍‍
• ‍<span class="text-color-gold">Campaign Goals:</span> Clearly state what the aim is to achieve with the campaign.‍‍
• ‍<span class="text-color-gold">Key Messages and Talking Points:</span> The main points the influencer should cover in their content.‍‍
• ‍<span class="text-color-gold">Deliverables Overview:</span> Define clearly what is expected in terms of posts, videos, etc.‍‍
• ‍<span class="text-color-gold">Calls to Action and Disclosures:</span> Specific actions the audience should take, along with any necessary legal disclosures.‍‍
• ‍<span class="text-color-gold">Guidelines (Do’s and Don’ts):</span> Establish clear boundaries on what is acceptable and what is not for the content.

TikTok Influencer Recruitment and Onboarding

Once we’ve identified relevant TikTok profiles that align with the brand, the next step is to start contacting the influencers. We ensure that our messaging is straightforward and detailed, covering all essential aspects of the campaign. Thanks to our experience in activating tens of thousands of influencers, we have established direct relationships with both creators and their managers. This network allows us to consistently make contact with the right creators, obtain preferred pricing, and streamline the contracting process.

Rate Negotiation for Sponsorships

This step involves negotiating payment terms with influencers. Typically, the influencer or their manager will present an initial quote for the required deliverables. It's important to remember that this initial quote is usually open to negotiation, which means there's often an opportunity to reduce the cost to some extent. The negotiation process can vary significantly in duration, sometimes spanning days or even months, so patience is essential during this phase. It's also possible that an agreement on the rate might not always be reached. In such instances, it may be necessary to consider working with other influencers.

Reviewing Drafts and Managing Edits

After finalizing agreements, the focus shifts to assisting influencers in crafting compelling content. This involves making sure every aspect of the campaign is ready and that influencers are equipped with all they need to begin production. When influencers turn in their initial drafts, it's up to the brand to review these submissions. The brand then either approves the content as is or suggests required modifications. Should there be a need for adjustments, influencers will implement these changes and resubmit the content for final approval.

Launch and Performance Analysis

After giving final approval for the content, it's time for the content to be published. During this phase, we provide the influencer or their manager with specific call-to-action text and a unique tracking link for their post. We make sure to confirm with the influencer the exact time the post will be published and ensure that both the text and the link are correctly displayed in the post. To assess the performance of the post, we use the data from the tracking link.

Refining Your Influencer Marketing Approach

This stage is the process of fine-tuning the strategy following the completion of the initial influencer campaigns on TikTok. This refinement process begins by analyzing the performance data and characteristics of the influencers involved in the first campaign. The key steps include:

• Identifying the most successful influencers and understanding the qualities that contributed to their effectiveness.
• Seeking out similar influencers ("look-alikes") for future campaigns based on these successful traits.
• Shifting focus towards high-performing influencers while gradually reducing collaboration with those who didn't perform as well.

By continuously following this approach, the influencer marketing program will become more refined and targeted. This ongoing refinement helps in understanding which types of influencers yield the best results, thus enhancing the overall effectiveness and efficiency of the influencer marketing program.

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[TAG]HOW WE WORK[TAG]

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Identify

We find the most fitting influencers for your brand using our insights-based matchmaking tools, historical performance metrics and comprehensive creator relationships.

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Approve

You evaluate and select the influencers that best align with your campaign vision.

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Create

Influencers create engaging sponsored content guided by the campaign brief, delivering a tailored fit for your brand.

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Review

We share each sponsorship draft for your approval, handling edit requests and guaranteeing full FTC compliance.

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Publish

We coordinate publish dates, ensuring that influencers post their sponsored content as instructed, complete with tracking links for measurement.

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Monitor

With Pixly's analytics tools, you can monitor real-time campaign performance and optimize toward top performers.

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Our Approach at Pixly

Our approach begins with understanding your brand's specific needs. Whether you're looking to increase brand awareness, drive sales, or launch a new product, our team aligns our strategy with your goals. We meticulously research and identify influencers whose style, audience, and content align with your brand, ensuring authentic and effective partnerships. The essence of TikTok's influencer marketing lies in its home-grown feel, emphasizing authenticity and a personal touch.

Our team at Pixly excels in curating tailor-made TikTok influencer programs. We prioritize strategic planning, audience targeting, influencer sourcing, and comprehensive campaign management. Our end-to-end service ensures that every aspect of your TikTok campaign, from planning to execution, aligns with your brand's goals and vision.