Goals
CASETiFY, a booming Hong Kong tech accessory brand, needed to scale its influencer marketing efforts while maintaining authenticity and brand consistency across diverse global markets. They sought an influencer marketing agency to manage monthly activations without losing their creative edge. The goal? Increase brand awareness, drive sales, and deliver a strong return on ad spend (ROAS) in a highly competitive space. The challenge: How do you stand out and keep viewers hooked in the crowded world of tech accessories?
Strategies
We designed a data-driven strategy that unfolded in three key phases:
- Discovery: Identified key audiences and promising verticals, including lifestyle, true crime, female gaming, makeup, and DIY. We conducted competitive research to uncover winning strategies used by similar brands.
- Optimization: Refining each influencer activation’s format and creative messaging while evaluating platforms like YouTube, TikTok, and Instagram to find the perfect mix for maximum performance.
- Scaling: Armed with insights, we expanded efforts, activating dozens of monthly campaigns while keeping content fresh and aligned with CASETiFY’s brand. By partnering with social media stars like Bailey Sarian, Safiya Nygaard, and Kendall Rae in fashion, beauty, and true crime, we tapped into CASETiFY’s ideal audience with massive reach.
490+
Influencer Activations
300M+
Video Views
200K+
Cases Sold
Bailey Sarian
Safiya Nygaard
Kendall Rae
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