NordVPN

Nord Security

Harnessing Creativity to Deliver Results for NordVPN

Goals

NordVPN, a global leader in virtual private networks, needed to scale its influencer marketing program across YouTube, TikTok, Twitch, and podcasts—no small feat for a service often seen as dry and technical. Their goal was simple: increase subscriptions. The challenge? Making VPN content not only informative but also entertaining enough to capture attention and drive conversions at scale.

Strategies

Since 2019, NordVPN partnered with Pixly to inject life into their influencer campaigns. We gave influencers creative freedom to bring their personalities into NordVPN segments, breaking the mold of typical, bland VPN ads. We partnered with carefully chosen influencers like Drew Gooden, Noel Miller, and Bernadette Banner to create engaging and relatable content on YouTube, TikTok, Twitch, and podcasts, highlighting NordVPN’s benefits in a way that connected with their audiences. By weaving in personal stories and real-life use cases, we turned what could have been technical content into entertaining, must-watch videos and streams.

To keep momentum, we streamlined the process, scaling the program to activate hundreds of influencers each month and reactivating top performers to boost NordVPN’s visibility. This approach not only increased subscriptions but also made NordVPN a household name in the crowded VPN market.

Responsibilities

  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines
IMpact

Our Impact by the Numbers

1,000+

Influencer Activations

250M+

Video Views

$7M+

Subscription Sales

INFLUENCER SPOTLIGHTS

Our Work in Action

Testimonials

Hear From Our Clients

Rūta Chatkevičė

Pixly is our long-term partner, and we are pleased to collaborate with them. They are professional and dedicated, and they have helped us find the right talents and achieve amazing results.

Rūta Chatkevičė
Influencer Marketing Director
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