June’s Journey

Wooga

When Wooga wanted to create a dynamic influencer program for their popular 1920s hidden-object game, June's Journey, Pixly proved to be the perfect partner to drive new-player downloads while keeping the current community engaged and excited. The result? More than 200 sponsored videos that resulted in 150+ million YouTube views.

Goals

  • Boost new-player conversions across iOS, Android, Amazon, and Facebook
  • Partner with creators who resonate with the unique, artistic vibe of June's Journey
  • Build long-term relationships with influencers to keep players engaged
  • Spotlight new in-game features and events through creative content

Strategies

  • Generated fresh content by introducing new creators to the campaign monthly
  • Built community by extending long-term partnerships to top-performing creators
  • Highlighted feature updates and in-game events via specialized campaigns like 'Murder Most Fowl' 
  • Collaborated on the 'Share a Coffee' campaign, bringing top vintage genre creators together for a weekend in Boston to showcase the game's 'Detective Lounge' feature

Responsibilities

  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines
IMpact

Our Impact by the Numbers

200+

Sponsored videos

150M+

YouTube views

INFLUENCER SPOTLIGHTS

Our Work in Action

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