Goals
MANSCAPED, the leader in men's grooming, is all about precision and effectiveness. With the launch of their latest products, the Lawn Mower 2.0 and 3.0, then Lawn Mower 4.0, they teamed up with Pixly to boost brand awareness and drive sales through influencer marketing.
MANSCAPED faced the challenge of breaking through a saturated market with sensitive men’s grooming products like the Lawn Mower 2.0. The key issue? Introducing personal grooming in a way that was bold, yet tasteful. They needed influencers who could balance humor with authenticity, and appeal to men aged 18-35 without making them uncomfortable. The mission was clear: stand out in the competitive male grooming space while driving sales and building trust across multiple platforms.
Strategies
Starting in 2020, we launched MANSCAPED’s Lawn Mower 2.0 on YouTube and quickly expanded the program across Instagram, Twitter, Twitch, and podcasts. Influencers like jschlattLIVE, FLAIR, CboysTV, and Elvis The Alien, helped us reach millions of men. To boost sales further, we brought on female creators for holiday campaigns, tapping into gift-buying audiences.
The magic of the program lay in our approach: no cookie-cutter influencer briefs here. Every activation came with a roadmap, sure, but we made space for influencers to do what they do best—have fun, stay authentic, and entertain their audience. MANSCAPED’s playful tone came through loud and clear, but with just the right dose of subtlety. We handled everything from shipping products directly to influencers to gathering personal details like t-shirt and boxer sizes, making sure each unboxing felt custom-tailored and on time.
Holidays? We owned them. Valentine’s Day focused on “grooming gifts for your guy.” Father’s Day? We spotlighted dads in a whole new light. And for Testicular Cancer Awareness Month, we took a serious topic and delivered it with heart, humor, and tact. Black Friday and holiday discounts? We cranked up the engagement with 25% off and added extra social shoutouts and community posts.
By combining efficient product fulfillment with creative influencer activations—especially during key holiday promotions—we transformed MANSCAPED’s influencer program into a sales-driving powerhouse. Pairing influencer creativity with smart campaign strategies, we didn’t just raise brand awareness—we made MANSCAPED a household name, with sales to match.
Influencer Activations
Video Views
Products Sold
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