Mercari
Mercari
Mercari is a marketplace that connects sellers and buyers through a user-friendly app. They knew the power of influencers but needed help boosting their scale and insights. Enter Pixly, and, together, we set out to supercharge Mercari's influencer marketing program. Amid the global pandemic, we engaged influencers to increase awareness of the Mercari app and show audiences how they can use the app to earn money by selling items.The result? More than 5 million YouTube views and a significant spike in app downloads.
Goals
- Activate YouTube influencers, targeting primarily females aged 18 - 35 in the US
- Boost downloads of Mercari's mobile app
- Inspire more users to become sellers
Strategies
- Engaged targeted YouTube influencers whose audience is primarily females aged 18 - 35 in the US
- Enlisted content creators in areas such as streetwear, lifestyle, and personal organization for brand integrations that naturally fit the channels
- Showcased Mercari as one of the best ways to make money from home during the pandemic, adapting to the worldwide situation
Responsibilities
- Strategic Planning & Discovery
- Audience Targeting & Niche Research
- Influencer Sourcing & Curation
- Influencer Recruitment & Onboarding
- Influencer Messaging & Communication
- Rate Negotiation
- Legal & Contracting
- Campaign Brief Creation
- Influencer Coordination & Promotion Calendars
- Draft Reviews & Edit Coordination
- Publication Scheduling
- Monitoring, Reporting & Analysis
- Influencer Payments & Tax Documentation
- Optimization Strategies
- Post-Campaign Analysis
- Long-Term Relationship Management
- Compliance with FTC Guidelines
IMpact
Our Impact by the Numbers
29
Number of Activations
5M+
YouTube views
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